Breast cancer patients, their friends and families tell their stories in latest Mother’s Day Classic campaign via The Shannon Company, MELBOURNE

Cancer patients, their friends and relatives have lent their faces and stories to this year‘s Mother’s Day Classic national campaign to raise funds for research to eradicate breast cancer. The digital content developed by behaviour change specialists, The Shannon Company, highlights that while we all like to think our mum is ‘one in a million’, she’s probably ‘one in eight’ when it comes to breast cancer.

The Shannon Company managing director, Ian Forsyth, says that while breast cancer survival rates continued to improve, diagnoses were on the rise: “Even since this campaign was completed, new data shows that the lifetime diagnosis rate of breast cancer amongst Australian women has actually increased from one in eight, to one in seven.

“We were amazed by the resilience and courage of the survivors, friends and family who were prepared to bare their souls and tell their stories to the Australian community in an effort to save lives.”

The Mother’s Day Classic is a national fun run/walk established by ‘Women in Super’, a national network of women who work in the superannuation and finance industries.

Each Mother’s Day it’s held at more than 100 venues across Australia, and to date has raised more than $35 million for breast cancer research. To support the fight against breast cancer visit REGISTER

The Shannon Company has been involved with the event since inception in 1998.

Creative: The Shannon Company
Madeline Cantonese
Andrew North
James Shannon

Client: Mother’s Day Classic
Sharon Morris, CEO