Bowel Cancer New Zealand gives Kiwis the chance to win the most epic poo of their life in latest campaign via Pitchblack Partners
Pitchblack Partners has teamed up with Bowel Cancer New Zealand to launch Poo with a View, a campaign encouraging Kiwis to learn the signs of bowel cancer for the chance to win a trip to one of Aotearoa’s most scenic toilets.
From remote mountain outcrops, to rugged coastlines and lakeside lookouts, Aotearoa boasts a collection of toilets where you can answer nature’s call while taking in some of the best scenery in the world.
This Bowel Cancer Awareness Month, New Zealand’s most scenic loos are being put to use to talk about something often not talked about.
Bowel cancer is one of the deadliest cancers, yet when it’s detected early, more than 90% of cases are curable. Despite this, awareness remains alarming low, with a common misconception it’s a disease that affects older people. Just one in four New Zealanders can identify a symptom.
Poo with a View gives Kiwi the chance to win a trip to one of Aotearoa’s most scenic toilets, simply for getting to know the signs their bodies are giving them.
Says Liz Richards, Creative Director, Pitchblack Partners: “With so many health messages out there, every cause is fighting for attention. Rather than just listing symptoms, we’re hoping to make a serious topic much easier to talk about.”
Says Nick Dellabarca, Creative Director, Pitchblack Partners: “Chances are you’re reading this on the toilet at work. Take two minutes, and your next poo could be somewhere far more spectacular.”
Says Sarah Watford, Head of Marketing and Communications, Bowel Cancer New Zealand: “Bowel cancer is New Zealand’s second deadliest cancer, yet too many people don’t know the symptoms or assume it won’t happen to them. Poo with a View takes a uniquely Kiwi idea and uses it to start a conversation that could genuinely save lives. If more people recognise the signs of bowel cancer and seek help earlier, we’ve achieved what we set out to do.”
To enter, New Zealanders can complete the quick symptom checker at www.poowithaview.org.nz
In doing so, they’ll learn the key symptoms of bowel cancer to look out for, while going in the draw to win the ultimate scenic toilet trip.
Client: Bowel Cancer New Zealand
Creative Agency: Pitchblack Partners
Production: Jetblack Production
Sound: Liquid Studios
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