Booksellers’ “Black Friday” ad via Saatchi & Saatchi Wellington wins the 2009 February/March Could be a Caxton competition
A topical Black Friday ad for Booksellers NZhas been announced as the 2009 February/March winner of the Could Be aCaxton competition that recognises and showcases great creativity on abi-monthly basis.
Client: Booksellers NZ
Agency: Saatchi & Saatchi Wellington
Creative Director: Tim Hall
Copywriter: Henry Kember
Art Director: Scott Henderson
Kat Mercer, Freelance Art Director at DDB Sydney and the judge ofthe February/March competition, said: “One entry stood out and that wasthe topical ‘Black Friday’ ad forBooksellers New Zealand. I was immediately seduced by the beautifullycrafted art direction – the tiny skull in the border design, the bullethole in the fabric, the perfect kerning, then I realised I should getout more. But first I’ll make sure it’s not Friday the 13th.”
Highly Commended
An honourable mention also went to Y&R Auckland for their ‘Toll This’ ad for Burger King.
Client: Burger King
Agency: Y&R Auckland
Creative Director: Vaughn Davis
Art Director: David Bell
Writer: Richard Loseby
Judge’s comment: “There are a number of reasons why I liked the Burger King ‘TollThis’ ad. One, it was a full page ad – hard to sell even when not in arecession – secondly it had an image of something flipping the bird -always hard to sell – and thirdly it was interactive. It asked you totake the ad into Burger King to get your $2 toll back by way of adiscount on your burger. A cleverly packaged coupon with attitude thatworked perfectly with their ‘Let nothing get in the way’ strategy.”
Submit your newspaper ad for the April/May Could Be a Caxton competition
The April/May competition is now open for entries. It’s free toenter and anyone can submit nominations. The copywriter and artdirector responsible for the newspaper campaign judged best of theyear’s Could Be a Caxton bi-monthly winning ads, will score an allexpenses-paid trip to the 2009 Caxton Awards.
For more information on how to enter the Could Be a Caxton competition and the Caxtons in general, visit the Caxton website.
7 Comments
This is not news…but golly this is:
http://www.goodasyou.org/good_as_you/2009/04/video-let-the-dominoes-appall.html
Call Domino’s NOW!!
Wasn’t captivated when I first saw this ad…then I read it and it worked for me. Top marks guys well done.
They should rename it, Could Be A Kixtun this month.
Both are quite nice. Will dun.
Nicely written. Interesting angle on the art direction. Not like ‘bad interesting’, but ‘interesting interesting.’
bad things happen outside?
This competition could quite legitimately be renamed Won’t Be a Caxton
I’m sure Burger King went national with this campaign.