Booking.com, the digital travel leader with a mission to make it easier for everyone to experience the world, is launching a new advertising campaign in Australia, Booking.yeah, starring SAG and Golden Globe winning actor, filmmaker and musician, Idris Elba.
Following a successful ad campaign launch in the US and Europe earlier this year via L.A. consultancy Horses & Mules, Booking.com is now bringing Elba’s charisma and charm to Australian screens. Proving the actor’s powerhouse talent credentials, the Booking.yeah main spot aired earlier in the year during the Super Bowl in the US, and has received almost 18 million views on YouTube to date.
The new campaign in Australia aims to showcase not only the breadth of accommodation available on Booking.com, but also highlights its unique home offerings and flights for travellers in Australia.
Says Elba: “I had a fantastic time working with Booking.com on the Booking.yeah campaign in the US and Europe, so I was naturally thrilled to join forces with them again on this new phase of the campaign in Australia. Hopefully after seeing these ads, people will get inspired to book some personal time for themselves, and using Booking.com makes it an easy one stop shop to get all your travel needs handled at once.”
The integrated campaign will run in Australia from August to November across digital, TV and radio. The campaign includes a mix of :30 and :15 cut downs with distinct creatives showcasing different verticals.
Says Arjan Dijk, senior vice president and chief marketing officer at Booking.com: “We were delighted with the response to our Booking.yeah ads with Idris in the US and Europe – a testament to his humour and charisma on screen and we know that the Australian audience will love these new ads just as much.
“As Australia prepares itself for its first peak season since borders opened, this latest Booking.yeah campaign aims to show how Booking.com makes it simple for travellers to book all their travel needs, in one place – be that hotels, homes or flights.
“Idris Elba helped amplify our original campaign creative, that Booking.com may not be flashy, but we are really good at what we do – booking travellers the perfect start to finish holiday, without any hassle.”