Bonds launches capsule collection and new campaign with Dustin Martin via The Arc Factory
Bonds join forces with AFL superstar Dustin Martin to create a six-piece capsule collection designed for the streets, launching online and in selected Bonds stores 19th August. The new range is brought to life in diverse stills and video campaign via The Arc Factory, that launches this week.
Proving he’s just as impressive off the field, Martin steps up to the mark to co-design his first streetwear inspired range of tees, hoodies, cap and beanie, reflecting his unique sense of style.
The collection features two hero styles including the signature DM Hoodie and logo t-shirt.
Sys Martin: “I really enjoyed working with Bonds design team on the range. The fit of the pieces was really important to me. I like my clothes oversized and comfortable. A mix of street and lounge wear. The Bonds X DM range nails that.”
Says Kelly McBride, head of marketing, Bonds: “Working closely with Dustin to design the range helped us deliver a collection that is true to his unique style. It was important to Bonds that he designed a range that he would wear himself.”
The mens Bonds X DM campaign is live in-store, online and digital.
