Bonds has launched a sitcom series made up of six micro-episodes titled ‘Dusty ‘n’ Rusty’. The series, developed by Special Group Australia, stars AFL champion, Dustin ‘Dusty’ Martin, and Australian comedian Brett Blake, who plays Martin’s long lost twin brother, Rustin ‘Rusty’ Martin.
Set in Dusty’s ‘home’, the episodes follow the ups and downs of the two as they are forced to live under the same roof dressed only in their trunks due to a broken thermostat.
The six-part series will run across YouTube, Kayo and Facebook.
Says Kedda Ghazarian, marketing manager for Bonds: “At Bonds, we create comfy undies for all men and these entertaining sitcom episodes are a fantastic way to remind Aussie men what we’re all about. Dustin is a long standing and valued member of the Bonds’ family which made him the perfect fit for our first ever content series.”
Says Toby Moore, creative director, Special Group Australia: “To get men to connect with Bonds throughout the AFL season, we decided to use the biggest name in the game, Dustin Martin, in an unexpected way. By pairing him with his little known ‘twin brother’, Rustin Martin, we created The Odd Couple in undies with the help of Max and Broden from the Aunty Donna gang, allowing us to hurl some awesome weirdness at the sports loving Aussie.”
The series launches with the first two episodes, with the rest to be released across the footy season.
Creative Agency: Special Group Australia
Founding Partners: Lindsey Evans & Cade Heyde
Strategy Partner: Rebecca Stambanis
CCO & Partner: Julian Schreiber & Tom Martin
Creative Directors: Luke Thompson & Toby Moore
Writers: Broden Kelly, Toby Moore & Luke Thompson
Designer: Adam Shear
General Manager – Melbourne: Paige Prettyman
Business Director: Emma Salmon
Business Manager: Timmi Tsapaliaris
Integrated Producer: Sophie Simmons
Client: Bonds Australia
Head of Marketing: Karen Dwyer (acting) / Kelly McBride
Marketing Manager: Kedda Ghazarian
Brand Manager: Amanda Varbaro
Production Company: Hooves
Director: Max Miller
Executive Producer: John Pace
Producer: Giordi Caputo
Director of Photography: Max Walter
Post Production House: Mr Fox
Offline Editor: Andy Stalph
Online Editor: Felicity Stalph
Music Composition & Supervisor: Thomas Armstrong
Sound House: Bang Bang Studios
Producer: Polly McGregor and Holli Dee
Sound Engineer: Sam Hopgood