Bondi Vet Dr Chris Brown and iconic puppet Agro star in latest ‘Tonight I’ll Be Eating’ campaign for Uber Eats via Special Group Australia


Uber Eats has revealed the latest iteration of its globally awarded ‘Tonight I’ll Be Eating’ campaign via Special Group Australia, this time starring Bondi Vet’s Dr Chris Brown and iconic Australian puppet and media personality, Agro.


The creative collaboration brings together Australia’s most famous vet and most loved puppet in a humorous veterinary examination between the unlikely duo. The film features Brown ordering an Acai bowl with almond granola and organic vanilla protein powder prior to assessing Agro as if he were a real pet, only to find he has a hand lodged inside him. Meanwhile, Agro puts in his order for a spicy vindaloo with 10 papadams before the puppet’s hilarity is unbottled.

The campaign, which was filmed in Australia, will run across TV, out-of-home, social and influencers, digital, radio, and through a podcast partnership with Aunty Donna and other leading podcasts.

Since the inception of ‘Tonight I’ll Be Eating’ in 2017 the brand has attracted both local and global cultural sensations and acclaimed celebrities including Naomi Watts, Rebel Wilson, Ruby Rose, Lee Lin Chin, Ray Martin, Serena Williams, Rafeal Nadal, Kim Kardashian-West and Magda Szubanski.

Says David Griffiths, head of marketing, Uber Eats ANZ: “With 2020 being such a challenging year, the brief to Special Group was simple. Through ‘Tonight, I’ll be Eating’ put a smile on Australian faces. By bringing together Chris and Agro we’ve created an integrated campaign with magical Aussie nostalgia to show the richness of Uber Eats selection. Enlisting home-grown Australian talent felt like the right way to connect with both new and existing audiences and further embed the brand into Aussie vernacular and culture. We’re extremely excited and proud to bring you our latest duo.”

Says Julian Schreiber, partner and CCO, Special Group: “Tonight I’ll Be Eating campaign has now been launched around the world, but first and foremost it’s at home in our culture here in Australia. So, bringing back homegrown puppet icon Agro and contrasting him with the wholesomeness of Bondi vet Dr Chris Brown felt like the right unexpected cultural clash to create next.”

‘Chris and Agro’ follows the immensely successful and welcomed launch of Tonight I’ll Be Eating into North America. The campaign, which also ran across Australia, kicked off with an epic showdown between global megastars and movie icons, Mark Hamill and Patrick Stewart. The campaign was shared over 11.3m times on social media. Since then, Special Group has announced the opening of its LA office led by William Gelner.

Creative Agency: Special Group Australia
Founding Partner: Lindsey Evans
Founding Partner: Cade Heyde
Strategy Partner: Dave Hartmann
CCO & Partner: Julian Schreiber
CCO & Partner: Tom Martin
Senior Creatives: Josie Fox and Harry Stanford
Social Lead: Lachlan Stewart
Social Media Manager: Sarah Mckie
Strategy Director: Anna Bollinger
Team Lead: Eileen Cosgrove-Moloney
Business Director: Caity Cowper
Executive Producer: Meredyth Judd
Integrated Producer: Emily Willis
Head of Production: Nick Lilley
Casting Director: Emily Stewart

Client: Uber Eats Australia
Sr Director, APAC Marketing: Lucinda Barlow
Head of Marketing APAC: Andy Morley
Head of Marketing ANZ: David Griffiths
Marketing Manager: Nicole Lenarduzzi
Marketing AU: Rebecca Morton

Production Company: Sweetshop
Director: Nick Kelly
Executive Producer: Llew Griffith
Director of Photography: Tim Tregonning
Offline Edit: ARC EDIT
Offline Editor: Dan Lee
Online Editor: Eugene Richards
Post Production: ARC EDIT
Music and Sound House: Rumble Studios
Executive Producer: Michael Gie
Sound Engineer: Cam Milne

Production Company: Brightworks
Director: Langdon Cook
Director of Photography: Luke Banfield
Offline edit: Max Thornhill
Post Production: ARC
Music and Sound House: Rumble Studios

Production Company: Chee Productions
Photographer: Damian Bennett
Producer: Matt Chee
Food Styling: Hannah Meppem
Retouching: Cream Electric Art

Media agency: MediaCom

Bondi Vet Dr Chris Brown and iconic puppet Agro star in latest ‘Tonight I’ll Be Eating’ campaign for Uber Eats via Special Group Australia