Bohemia appoints ex-303 MullenLowe’s Esteban Martinez as performance director

Following client growth in Sydney and Melbourne, Bohemia has appointed Esteban Martinez to the role of performance director.

Martinez joins the agency from 303 Mullenlowe where he was the digital marketing director. Prior to that, he was a search engine marketing director at Salmat.

At Bohemia, Martinez will lead a team spanning Bohemia’s Sydney and Melbourne offices as he supports Bohemia partner James Collier in a leadership and growth capacity across the performance marketing department.

Says Collier: “Esteban is a phenomenal talent. He’s as smart as a whip, brings a library’s worth of knowledge and really cares for the work, his people and the long term health of our industry.”

Says Martinez: “I’m thrilled to have joined Bohemia. With the rise of digital media, customer retention and acquisition is more important than ever. My obsession with growth and audience data is matched by the team at Bohemia which makes this a great fit. Together we will exceed our client’s business objectives.”

The appointment follows the promotion of Theo Zisoglou to general manager. Zisoglou’s new role will see him establish high performing teams to foster positive relationships with clients, media and creative partners. He will also be responsible for setting the vision for the agency across the media product and quality of the work.