BMF takes out Agency of the Year title at 27th Australasian Catalogue Association Awards

The Australasian Catalogue Association (ACA) hosted its 27th ACA Awards on Friday night, highlighting a strong focus on effective marketing with the addition of new categories – point of sale, customer insights and corporate social responsibility.

The night recognised the creative skills of up-and-coming talent and industry leaders. Creatives, retailers, producers and agencies were amongst an attendance of over 600 guests all awaiting to hear who had been crowned ‘Agency of the Year’ with creative agency BMF coming out on top. The agency took the title over fierce competition with the finalists including Clemenger BBDO for Myer, Hardie Grant Media for Dan Murphy’s, Kmart In-House Team for Kmart and TBWA Sydney & Maud for David Jones.

BMF had a successful year winning another four awards for ALDI with ‘Best Emerging Talent’, ‘Catalogue Retailer of the Year – Over 3.5M’, ‘Sport and Fitness’, and ‘Supermarkets’.

Says Julie Sorrell, production director, BMF: “We are proud to be crowned Agency of the Year. We pride ourselves in working with our clients to create campaigns that best align with their targeted objectives. An amazing effort put in by the team at BMF and we’d like to thank the ACA and everyone involved for their honourable recognition.”

Clemenger BBDO were crowned winner of the coveted ‘Judges’ Choice’ for their work on Myer’s ‘Christmas #2 – Augmented Reality’. This award was highly sought after and it is a commendable effort for Myer winning the hearts of over 60 judges. 

Says Andrew Egan, group GM marketing, Myer: “What an honour it is to win Judges’ Choice for 2018. We pride ourselves in creating strong catalogue campaigns that engage our customers. The choice to integrate the digital technology of augmented reality into our print campaigns has proved to be successful combining the power of online and offline channels to promote strong brand value.”

The night was not all Awards as the major announcement of the evening was that the ACA will merge with two other industry Associations, APIA and TSA Limited, to form The Real Media Collective. ‘Real’ media pays homage to the physical nature of print, and ‘real’ connecting with real results, return on investment, engagement and activation.

Says Kellie Northwood, chief executive officer, ACA: “A big congratulations to BMF for being awarded with ‘Agency of the Year’, a well-deserved award for their outstanding work.

“The ACA Awards are about celebrating and showcasing talent and creative design throughout the year, and we will continue to showcase retailers, agencies, printers and distributors efforts as we start our journey as The Real Media Collective.”

The Major Australasian Catalogue Awards Winners and Finalists:

Agency of the Year (Sponsored by Fairfax Media)

Winner: BMF

Finalists: Clemenger BBDO, Hardie Grant Media, Kmart In-House Team and TBWA Sydney & Maud

Best Emerging Designer (Sponsored by Sierra Delta, PMP Limited and SBM)

Winners: Britt Lloyd of Priceline Studio

Finalists: James Dulce of Target, Vicky Kijumnuayporn of GP Advertising, and Samantha Foster of Silvan (The Spraying Speciaists)

Best Emerging Talent (Sponsored by Shopfully)

Winner: Rhiannon Jansma of BMF

Finalists: Kelvin Mui of BMF, Emma Yerbury of BCF, and Angela Vella of Woolworths

Judge’s Choice (Sponsored by DIC)

Winner: Myer – ‘Christmas #2 Augmented Reality’ produced by Clemenger BBDO

Finalists: ALDI – ‘Snow Gear’ produced by BMF, David Jones – ‘Mr. Jones Autumn Winter 2018 produced by Medium Rare Content Agency and Woolworths – ‘Marrickville Metro’ produced by M&C Saatchi

Catalogue Retailer of the Year – up to 1.5m (sponsored by Norske Skog)

Winner: David Jones – ‘AW18 Brand Book Two’ produced by TBWA Sydney & Maud

Finalists: Malouf Pharmacies – ‘Christmas Gift Book’ produced by PEP Central, Nutrimetrics – ‘Nutrimetics Catalogue 2018’ produced by Nutrimetrics In-House Team, and Travel Associates – ‘Inspirations – Anniversary Edition’ produced by Travel Associates In-House Team

Catalogue Retailer of the Year – up to 3.5m (sponsored by UPM Kymmene)

Winner: Myer – ‘Adventure Lives Here’ produced by Clemenger BBDO

Finalists: Adairs – ‘Autumn Sale 2018’ produced by Adairs In-House Team, Beacon Lighting – ‘Designer Lighting & Fan Collection’ produced by Beacon Lighting In-House Team, Domayne – ‘Sight & Sound’ produced by GP Advertising, and Harvey Norman – ‘Upgrade & Accomplish Anything With A Modern PC’ produced by GP Advertising

Catalogue Retailer of the Year – over 3.5m (sponsored by Stora Enso)

Winner: ALDI – ‘Snow Gear 2017’ produced by BMF

Finalists: Big W – ‘Winter Home – There’s No Home Like Yours’ produced by Big W In-House Team, Dan Murphy’s – ‘Christmas Buyer’s Guide’ produced by Hardie Grant Media, Kmart – ‘Inspired Living’ produced by Kmart In-House Team, and Woolworths – ‘Marrickville Metro’ produced by M&C Saatchi

For a full listing of winners and finalists, click here.