This month, BMF Melbourne and National Foods are releasing a series of print ads – to accompany radio – in a new campaign for a well-known Australian brand, Cracker Barrel Vintage Cheddar.
The idea positions Cracker Barrel as the sharp taste for men of distinction, featuring a man with unusually sharp taste – especially when it comes to cheese – and only one taste-bud.
Says David Klein, creative director of BMF Melbourne: “Cracker Barrel has always been known for sharpness and we want to reinforce this message in a fresh way. We think using the Baron will definitely do this.”
Listen to the radio spots:
Agency: BMF Melbourne
Photographer: Brock Elbank
Sound: Paul Le Couteur – Flagstaff Studios
Media Planning & Buying: Starcom Media Vest
Client: National Foods Limited