BMF Melbourne positions Cracker Barrel Vintage Cheddar as sharp taste for men of distinction


Screen shot 2011-05-24 at 1.09.35 PM.jpgThis month, BMF Melbourne and National Foods are releasing a series of print ads – to accompany radio – in a new campaign for a well-known Australian brand, Cracker Barrel Vintage Cheddar.

The idea positions Cracker Barrel as the sharp taste for men of distinction, featuring a man with unusually sharp taste – especially when it comes to cheese – and only one taste-bud.

Screen shot 2011-05-24 at 1.09.49 PM.jpgScreen shot 2011-05-24 at 1.10.05 PM.jpgSays David Klein, creative director of BMF Melbourne: “Cracker Barrel has always been known for sharpness and we want to reinforce this message in a fresh way. We think using the Baron will definitely do this.”

Listen to the radio spots:

Agency: BMF Melbourne

Photographer: Brock Elbank

Sound: Paul Le Couteur – Flagstaff Studios

Media Planning & Buying: Starcom Media Vest

Client: National Foods Limited