BMF launches Sam Kekovich’s annual Australia Day address taking aim at Europe’s economy
Australia’s Lambassador, Sam Kekovich, has embarked on another diplambatic mission, this time to help the EU out of its current economic woes. His recipe is simple: Europe should be more Australian.
The economically challenged Europeans could do a lot worse than taking a leaf out of our book – which means eating more lamb, especially on Australia Day.
In the spot created by agency BMF Sydney, Samʼs Chop Deck tour of Europe sees him barbecuing in the blizzards in London, riding through the ruins on a donkey in Greece, frowning at frogsʼ legs in France, and racing around Rome in a Lamborghini.
Says MLA general manager marketing Glen Feist: “The popular campaign targets Australiaʼs growing love for lamb on Australia Day, and the fact that Aussies love seeing the ʻAustralian-wayʼ being spread across the globe.”
Says Dennis Koutoulogenis, BMFʼs creative director: “Being of Greek and Italian heritage myself, I think itʼs no accident weʼre doing better than our European cousins. Itʼs because of our great Australian tradition that, wherever youʼre from, we get together to chuck some lamb chops, souvlaki or tandoori cutlets on the barbie on January 26 – and sink a few cold ones.”
The campaign will launch with Samʼs 90-second television address, to be screened in all capital cities from Monday 10 January 2011. Complementing the television commercials will be a number of ʻSamʼs European tourʼ segments airing on Getaway and the Today Show, as well as online and retail support.
Advertising Agency: BMF, Sydney
Creative Director: Dennis Koutoulogenis
Copywriter: Dennis Koutoulogenis
Art Director: Jake Rusznyak
Agency Producer: Sue Stewart
Directors: Trent O’Donnell and Al Morrow
Production Company: Jungle Boys
Post Production Company: Jungle Boys / Emerald City Design
Sound: Sound Reservoir
Client: Meat & Livestock Australia
Media Agency: Universal McCann
PR Agency: Hausmann Communications
24 Comments
That Campaign has officially jump the shark. Move on guys.
It’s OK but well done anyway. This year only place they could have taken this campaign was on a massive junket. And they did.
still has legs, good stuff
Jumped the shank?
It’s not funny anymore – yes, move on……………
Woolies has a nice little campaign right now on the streets of NYE….who would have thought they would have a better spot than the once mighy Lamb spots.
Agree with 2.58 Sam Kekovich is now Australias Ted McGinley
On the streets of NYE…
I laughed.
Who honestly really cares what I think about this ad?
Junket to end all junkets! Hats off on those grounds alone!
did they just comp him into those backgrounds?….’cause it looks like it.
we shall light them on the beaches…
nice.
5:44pm: look more carefully…
Client: We want that Kekovich guy again.
BMF: Groan
Well written and still funny. Good job.
#positivecbcomment
John Howard (ex PM) for our next Lambassador.
Stick a fork in it, this campaigns done.
Italian, Greek, Pommy Puns……………Degree of difficulty – ZERO
It’s lazy.
the punters will love the puns
haha pun-ters will love the puns
This is just as expected. Same, same but a tiny little bit different. Just run the old ones again. No one will notice.
What, no ECD?
10:16
You’re either a BMF person or 2Gs
I find Sam Kekovich obnoxious and unlikeable and i believe they should find another method of getting the message across
Who’s San Kekovich?
Oh well, maybe I will google.
Nar, can’t be bothered.