BMF IN THE PLAYSTATION UNIVERSE
This week, a NEW WEBSITE created by BMF Sydney for Sony PlayStation has stormed into the site of the day position on the globally acclaimed Favourite Website Awards website.
The site went live before Christmas, and was designed to showcase the range of gaming software available to users of the PlayStation3.
The FWA, (www.thefwa.com) has run since February 2005 as a showcase for the world’s finest web-design. In the past 6 months, only three Australasian sites have satisfied the independent judges’ criteria to be featured on the site.
As PlayStation3 is host to a wealth of next-generation digital entertainment features, the site has been built around the strategic insight that the console ‘plays with you’. With this insight, creating a user experience that was both engaging and intuitive was critical to the success of the project.
Digital Creative Director Chris James was keen to address the challenge head on: “For the first time we’re getting to the stage where broadband penetration coupled together with the latest version of flash is allowing us to create online environments that bring the richness of the PlayStation experience to life. I think we’ve got a brilliant destination people will have fun exploring.”
Patrick Lagana, Senior Product Manager SCE Australia says: “We required a unique online space to present and share these amazing gaming experiences. BMF has created something we’re truly proud of.”
Says Warren Brown, ECD of BMF: “We have put digital at the heart of our business, which demonstrates our commitment to becoming a very strong player in this space. Receiving this accolade from the FWA is testament to this.”
Creative Director: Chris James
Head of Flash Development: Martin Holley
Senior Interactive Designer: Michael Glass
Interactive Designers: Martyn Lofberg, Brett Walsh
Digital Producer: Sora Nobari
Production Company: Emerald City
3D design & Development: Caterina Vicaretti, Anna Meister, David Mosqueda, Bill Chen, Chris Harris, Ashley Nagy, Mark Jackson (Producer)
Sound Design: Trent Willamson
Group Account Director: Nick Garrett
Account Manager: Toby Harrison
Client: Patrick Lagana, Andrew Younis
6 Comments
” I think we’ve got a brilliant destination people will have fun exploring.”
I tried exploring and could only just control the bloody thing.
Nice wiz bang graphics to host game trailers. I guess it’s still to much to ask for an idea in the interactive area of advertising.
Looks nice though. Keep it up.
Another sycophantic press release for BMF lynchy. Shame on you. It isn’t that great. And digital shouldn’t be worshipped just because its digital. And same goes for BMF
i’m glad they credited oli rozynski in that long list of people.
I’m struggling to find the idea. And why are there still so many 3D glass cubes in the internet?
Come on 8:47 just ’cause you work at saatchis play fair.
Awesome work. Beautifully simple strategic insight and great creative follow through. No good for crusty old advertising types who can’t keep up, maybe pass it onto your kids. They’ll know better.