BMF Australia recognised in 2025 Global Grand Effie Contenders list for ALDI ‘Shop ALDI First’

BMF Australia and ALDI Stores Australia’s ‘Shop ALDI First’ campaign has been named a Global Grand Contender for the 2025 Global Best of the Best Effie Awards.

Notably, BMF is the only Australian agency represented among this year’s Global Grand Contenders, with the shortlist bringing together leading work from markets including Brazil, the Netherlands, the US, India, South Africa, Romania, Ukraine and Canada, among others.

The Global Best of the Best Effie Awards celebrate the most impactful work from around the world, spanning 60 countries and over 130 markets. Gold and Grand winners from 2024 Effie Awards programs were eligible to enter, bringing together the strongest work from across Effie’s global network, showcasing success across diverse markets, categories and objectives.

The 47 Global Grand Effie contenders advanced through an initial round of judging within their respective categories, spanning 27 industry sectors – from “Brand Content & Entertainment” to “Positive Change: Diversity, Equity & Inclusion.” Entries were evaluated by an international jury of senior marketing leaders, who rigorously assessed each case across the full marketing journey – from challenge and objectives through to insight, execution, and measurable results.

Each contender has already proven its effectiveness at a local or regional level and now competes on the global stage. Categories such as Positive Change: Social Good – Brands and Sustained Success saw particularly strong competition, underscoring the growing importance of long-term impact and marketing that drives meaningful change.

Global Grand winners, along with the Iridium Effie – the single most effective campaign in the world – will be announced later this month.

Says Traci Alford, Global CEO of Effie Worldwide: “The Global Best of the Best Effie Awards represent the pinnacle of marketing effectiveness globally. These contenders have already demonstrated exceptional impact within their markets. Now, they are setting the standard for what effective marketing looks like on a global stage – ideas grounded in insight, brought to life with creativity, and proven through results.”

The full list of the 2025 Global Grand Contenders is available here.

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