BLUEBET LAUNCHES THE BLUEBET KINDA GUY 3.0 in latest integrated campaign via JimJam Ideas
In this, the third year of its successful ‘Bluueeee’ campaign via JIMJAM Ideas, BlueBet celebrates its loyal members and members of the wider punting community – the kinda guys who share the same Aussie principles its like-minded audience can all relate to.
Members of any group tend to exhibit traits, behaviours and use a vernacular that other members can recognise. These traits are badges of honour and tell-tale signs that “you’re one of us”.
BlueBet calls this group ‘The BlueBet Kinda Guys’ – the kinda guy/girl who accepts all walks of life (no matter what your background), who speaks the same language, who loves an underdog and always gets around the little Aussie battler.
Fronted by our true blue Aussie presenter, Ben Mingay, this spot aims to appeal to those who love a bet by highlighting the characteristics and all-inclusive unique traits shared by Aussie punters of all walks of life.
The campaign has launched in time for Spring, and will roll out on TV, radio and online with the aim of evolving what is quickly becoming a great Aussie brand.
Thanks largely to the Brilliant Films production team and BlueBet clients the agency managed to pull the two day shoot off without a hitch – delivering over 70 outputs in the middle of yet another crippling wave of covid.
Once again the spots are all signed off with the Bluu-eee! call to action, derived from the famous Aussie catch cry ‘Coo-eee!
Says BlueBet CEO Bill Richmond: “We are very happy with the result of our latest brand campaign – the ‘BlueBet Kinda Guy’. We feel it really conveys who we are as a brand – unashamedly Australian, good-humoured and inclusive of all those who enjoy a bet for entertainment in a responsible way.”
Adds Collin Tew, Head of Brand & Product: “We are proud to deliver another campaign that continues to position BlueBet as strong Aussie betting brand; a brand that is for punters from all walks of life. Once again, it was a delight to work with Charlie from JimJim as well as Jody Dwyer, Stephanie Ceccaldi and their teams.”
Says JIMJAM ECD Charlie Cook: “It’s always an absolute pleasure working on this account and a privilege to be part of building such a great Aussie brand – huge thanks to the remarkable production team and the awesome BlueBet clients, who continue to make the whole process smoother and more enjoyable year on year.”
Creative Agency: JIMJAM Ideas
Executive Creative Director: Charlie Cook
Creative Director: Andrew Crocker
Account Director: Alana Fechner
Account executive: Amanda Johns
Writer: Charlie Cook
Writer: Grant McGrath
Art Director: Paul Carpenter
Production Company: Brilliant
Director: Jody Dwyer
Executive Producer: Stephanie Ceccaldi
Producer: Meredyth Judd
Production Manager: Christa Harter
Production Coord: Luci Roe
1st AD: Murray Robertson
2nd AD: Nick Marles
DOP: Daniel Ardilley
Casting: Tony Higginbothom Casting
Sound: Sawtooth
Client: BlueBet
CEO – Bill Richmond
Head of Brand & Product – Collin Tew
Head of Partnerships, PR & Content – Ben Hawes
Communications & PR Manager – Richard Hummerston
Brand Executive – Nathan Sprake
32 Comments
Love this campaign. A simple idea. Bleauuuutifully directed and written. Well done to all involved!
Aussie blokes accepting all Aussie blokes from all walks of life, how very woke from a gambling company. Actually works, nice one.
My kids love the add especially the end 😊
Got served a mobile banner for these guys on Reddit the other day with the headline ‘Are you an Aussie battler? Well then, you’re a BlueBet kinda guy!’
I wish I was joking.
Not a bad sequel, nice twist, feels a bit blokey but that’s the audience I guess
Nothing like a cracka blue bloke campaign well Done Charlie Cook and Toni Higginbotham another ripper!
Well done lads xx 👊🏻
Oof, I need a shower after that.
Been following this campaign from a direct competitors POV and I hate to admit it, I like it. One of the best campaigns in the category, hats off!
Hard to watch, one cliche after another
They had me at ‘dishlickers’
Bluuuuuetiful. Very blokey tone, but actually being inclusive. Smart and unexpected from a punting app.
Love these BlueBet ads, so Australian and hits the punter mark, looking forward to 4.0
Usually cant stand sports betting ads, these guys always crack me up. Inclusive, light & funny…..
brickies laptop 🙂
please god help me
Aussie bloke humor celebrating Aussies, feels a bit done but comes from a fresh angle that makes it relevant to today.
Hot tip: when you’re going to get your friends, family and colleagues to post on campaign brief, maybe tell them not to post with the same surnames as the creatives.
Cheesy Ozy humour, ad peeps will be divided but punters will lap it up
It’s a good ad, needs more bannanas
I thought you couldn’t show alcohol in gambling ads?
Has there ever been a CD / SUIT who doesn’t quote it as ‘an absolute pleasure’ to work on a client account? What a load of crap. The clients don’t even believe it mate.
Commenting on my own ads.
JimJam and Brilliant don’t realise that you shouldnt load up the comments with your own people as it looks fucking absurd. This ad is terrible – it’s patronising, laboured, unfunny, and just ikky. I’m not sure if BlueBet will be a success – if it will be it’s despite this ad.
The monologue ad is so stale
Well written and directed, think the one armed bricklayer is gold! Well done all involved.
Bloody bluuuutiful!
Love this stupid Aussie humour bring it on!
Blue Bet stocks down 5% today. Congrats to all involved
What a mess. Trying way too hard, cramming way too much in. Take a Serepax.
Are you a dinky-die, true blue Aussie battler struggling to make enough money to feed your family?
Would you like to be even MORE of a battler, and have even LESS money to feed your family?
Well then, HAVE WE GOT A BETTING APP FOR YOU!
Lots of testosterone in this one. The chick on the floatie was a sight for sore eyes.
If only they’d spent as long writing the ad as they did curating these comments…