Extending the Blackmores “Be a Well Being” movement into the new year, digital agency Holler Australia have created a playful online survey to measure the holistic wellbeing of all Australians.
The Blackmores Wellbeing Check focuses on physical, mental and emotional wellbeing, presenting a series of questions to generate a personal ‘wellbeing score’ for each respondent.
The wellbeing score provides a simple starting point on their wellbeing journey, empowering them with a greater understanding of where their health and wellbeing stands heading into 2016.
Working with Naturopaths at the Blackmores Advisory Service, Holler designed an intuitive survey interface to make answering the questions enjoyable. Choosing to bypass the typical tick boxes and type fields for simple gesture-based responses, the Blackmores Wellbeing Check uses WebGL and physics simulators to visualise the outcome of each question.
Says Cyril Louis, creative director of Holler Australia, on the concept behind the survey design: “The first step to Be a Well Being is not getting stressed or confused about how to get there. That’s why we’ve designed the Blackmores Wellbeing Check to be as playful and intuitive as possible. The interactions are very simple, which makes it fun to answer.”
Launching at the Blackmores Wellbeing Oasis during the 2016 Australian Open and accessible from any internet-enabled device, the Blackmores Wellbeing Check is the next stage in the evolution of the brand’s larger “Be a Well Being” movement.
Says Paul Di Vito, chief marketing officer of Blackmores Australia: “The Australian Open is a world-class event that reflects our own commitment to improving the wellbeing of all Australians: it’s a unique opportunity to share the philosophy of Blackmores with the whole nation.”
Every person that completes the Wellbeing Check will be given some information about which aspects of their health they need to improve upon, and, in line with the “I will be” campaign developed by The Monkeys, will be encouraged to share their 2016 statement of intent, beginning with the phrase, “I Will Be…”.