BISSELL freshens up ANZ brand strategy appointing first-ever agency village including Hellions, History Will Be Kind and Nunn Media

Global cleaning technology brand BISSELL has appointed Hellions to lead creative across ANZ, as part of a newly assembled agency village designed to refresh its brand and marketing strategy.

The move marks the first time BISSELL has brought together a dedicated roster of specialist partners across the region, with Hellions taking the lead on creative. The agency will work alongside History Will Be Kind (HWBK), appointed as retained PR agency leading editorial, and Nunn Media, which will spearhead BVOD and SVOD media strategy and buying.

They join an existing line-up of partners including Jellyfish (digital media strategy and buying), Frontier Australia (linear TV media buying), Andzen (customer journey & AI CRM) and Digital Next (GEO and SEO).

The appointments come as BISSELL prepares for a milestone year, celebrating its 150th anniversary with a renewed focus on growth across ANZ, supported by new global leadership, a pipeline of product launches and an expanded internal marketing team.

Says Nathan Dixon, Senior Manager, Marketing Oceania at BISSELL: “We’ve had long-standing relationships with some of our agency partners, but have been intentionally building out our full village with a focus on engaging best-in-class specialists who can collaborate and complement our holistic marketing efforts. It’s a big year for BISSELL and this agency village will help us take the brand to new heights in this market.”

Says Daniel Sparkes, Creative Partner at Hellions: “To work with a 150-year-old brand is something we don’t take lightly. Trust is essential and delivering creative work which protects that trust, while driving commercial outcomes, is imperative. The appointment of a new group of agencies, that we’re excited to work alongside, gives us such a good first step in delivering this for BISSELL, at a time when the market is being disrupted by new players more than ever.”

Says Edwina Brook, Managing Director at History Will Be Kind: “BISSELL is an iconic brand with boundless opportunities, making it a brilliant match for our integrated comms capabilities and ability to infiltrate culture with intent and purpose. We work with some of the world’s most recognised brands operating in increasingly competitive respective markets. We love the creative and strategic challenge of helping these brands find authentic connection with audiences based on differentiations they actually care about.”

Says Sarah Thom, General Manager at Nunn Media: “We’re thrilled to be part of BISSELL’s agency village and to play a key role in this exciting new chapter for the brand. BISSELL’s 150th anniversary year is the perfect moment to make a bold impact across channels, and with our proprietary data platform Kasper, we’ll bring a deeper level of audience intelligence and precision to every campaign — helping BISSELL connect with the right consumers at the right moments across ANZ.”

Founded in 1876, BISSELL is a fifth-generation, family-owned global brand with operations spanning more than 40 countries, known for its pet-focused technologies, high-performance cleaning systems and long-standing reputation for product innovation.

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