BINGO Industries has appointed Australian specialist brand and design business Re, as its agency of record. With the support of the team at Re, part of the M&C Saatchi Group, the ASX200-listed business will continue its transformation from a waste management business to a global circular economy leader.
The partnership will see BINGO join the design business’ roster of iconic Australian clients including Optus, Commonwealth Bank, Woolworths, Colonial First State, UNSW and property group Domain.
Says Benjamin Harrison, managing director, Re: “This is a very meaningful win for Re – we’re big believers in BINGO’s mission of creating a waste-free Australia.
“Re is known for embedding brands into the national fabric through brand and experience design. Our goal is to help BINGO become the sustainability brand every Australian – from schoolkids to CEOs – will have a personal connection with. This month, our clients’ Commonwealth Bank and Optus were crowned Australia’s 1st and 2nd Strongest Brands. Next year, we want to see a BINGO push NRMA out of 3rd place and take the Bronze.”
Says Amanda Schmidhofer, GM of CX and marketing, BINGO Industries: “Most people know BINGO for skips and tips. But that’s only part of the story. BINGO turns waste into things people want – that’s what the cyclical economy is all about.”
The appointment comes as BINGO Industries looks to open its world-leading new Recycling Centre, MPC2, at Eastern Creek this year.
Says Schmidhofer: “This new facility is truly the world’s biggest and best. It can take bricks, concrete, glass, plastic, metal, sand, soils and timber, and on the one Sydney site, turn them into a range of Eco-Products including aggregate for roads, mulch and more.”