Bigfoot spotted in Budget’s latest ‘Get to the Good Stuff’ campaign via Host/Havas
Leading car rental company Budget has released new creative via Host/Havas.
The campaign features a couple who are first to arrive at a breathtaking nature reserve. It’s here they stumble across the notoriously shy Bigfoot. But instead of escaping into the foliage, staying out of sight and out of focus, Bigfoot comes a little closer and poses for the camera. At least that’s what could have happened if they beat the crowds with Budget’s suite of time saving features like the PhotoProofed digital condition report, Fastbreak membership, and online PreCheck.
Running across TV, BVOD, online, programmatic outdoor, social and digital display, the campaign celebrates Budget’s platform positioning of ‘Get to the Good Stuff’, focusing on innovation that helps travellers enjoy their holiday sooner with a hassle-free car rental experience.
Says Vanessa Wolczak, head of marketing, product and PR, Pacific, Avis Budget Group: “When customers are considering car rental, they expect all the basics to be taken care of so they can get on with their trip as soon as possible. Our innovation in features such as Budget PreCheck, means travellers can be on the road faster – doing even the most unexpected of things.”
Says Matt Ennis, creative director, Host/Havas: “It’s been an incredible journey to deliver the latest iteration of the ‘Get to the Good Stuff’ platform with our partners at Budget. A project that involves Chewbacca hair, one of Australia’s tallest actors and hairy toe prosthetics is a pretty good sign we occupy a really rich and distinctive space within the category.”
Client: Budget Car Rental
Creative Agency: Host/Havas
Production Co: Guilty
Director: Edwin McGill
DOP: Adam Howden
Offline: Billy Browne
Grade: Manimal Post – Denzil Heeger
Online: Generator Post – Jamie Scott
Sound Design & Post: MassiveMusic Sydney
Music Composition: Bonsta
Casting: Chameleon Casting
Media: Havas Media
But why the American VO? Is this a global spot?
Simple, and fun. Big ups!
This is terrible. Bland, lame…trying so hard to be a quirky American ad and fallen so incredibly short.
‘That’s what could have happened if they beat the crowds’
Bigfoot takes photos of you? What else happens if you beat the crowds – a cuttlefish does your tax return?
My head is legitimately hurting from trying to figure out the link between the execution and the product benefit.
Randomness is not an idea. This has about as arbitrary as a Family Guy cutaway.
Hate the VO. Same as the Wisr ad.
not quite right.
He looks like Donny the dealer.
Simple insight, nailed.
This is actually so good I watched it twice
If you did this and think it’s great that’s where the trouble lies.
This is the watered-down, Australian market version of ‘quirky’
Almost. But the big foot suit looks like a super budget rental. The funnies of the photo shoot seem lame. Have to go much weirder if we’re to buy into shitty production.
This is on the same level as that Grill’d seaweed campaign. If that’s the type of humour you were going for, congrats.
Can we all please do better over in Australia?
Same agency. Gronk.
For those of you who wonder what Old CD Guy looks like…
It looks amazing!
Yeah, nah… It’s a no from me.
‘If I ‘ve told you once, I’ve told you a thousands times, BigFoot – like every other first-thought fucking cliche’ – has been so done!
Now get out and think of something much, much better.’