Big M launches Milk for Santa just in time for Christmas in new campaign via Thinkerbell
Big M has worked with Thinkerbell to create the official drink to leave out for Santa this Christmas Eve – a delicious Original Chocolate Milk with bespoke packaging where families can personalise a note to the Big Guy.
Says Anne Scott, senior brand manager at Bega Group: “We’re delighted to be sharing Victoria’s favourite choccy milk with Santa this Christmas. Given how hot this Summer is tipped to be, we know there’s nothing Santa will need more than a refreshing ice cold Chocolate Big M.”
Says Santa: “I’ve navigated chimneys and dodged playful pets for centuries, all powered by good old fashioned milk. But this year, the clever Thinkers and Tinkers at Thinkerbell and the culinary masters at Bega Group have outdone themselves. They’ve gifted me delicious ice-cold Aussie chocolate milk. It’s like a jolly jolt of joy in a glass.”
Milk for Santa will be rolled out across Big M in Victoria, Masters in Western Australia and Dairy Farmers Classic in South Australia. It will be available in supermarkets and convenience stores from December 11th, just in time for families to stock up ahead of the most magical night of the year.
Client:Bega Group
Creative Agency: Thinkerbell
15 Comments
What a fun way to call someone fat.
Don’t know Zac, but Zac made me laugh. thanks Zac
The job titles still annoy me. But this ain’t half bad.
Pretty sure Big M ain’t pasteurised, so it needs to stay in the fridge? Leaving it out overnight, in the middle of summer, seems like a sure fire way to give Santa the runs.
Cute idea + PR = $
Cute pack design but what makes it Santa milk apart from having his name on it?
My kids are going to love leaving this out for Santa. Well done thinkerbell!
I’m sure Santa would prefer a cold beer or a nice red.
8 people so far bothering to comment on this rather cute, christmas promotion.
So good
The 3rd photo is the saddest milk bar I’ve ever seen, matches the idea though.
You could build on this for years to come…
Can’t wait for my name to not write properly on the waxed outside of the carton.
Nobody is gonna do it.
Not a comment on the idea, which is cute, but with 57grams of sugar how the hell does this get a 3.5 star health rating? LOL