Big M launches Milk for Santa just in time for Christmas in new campaign via Thinkerbell

Big M has worked with Thinkerbell to create the official drink to leave out for Santa this Christmas Eve – a delicious Original Chocolate Milk with bespoke packaging where families can personalise a note to the Big Guy.

Says Anne Scott, senior brand manager at Bega Group: “We’re delighted to be sharing Victoria’s favourite choccy milk with Santa this Christmas. Given how hot this Summer is tipped to be, we know there’s nothing Santa will need more than a refreshing ice cold Chocolate Big M.”

Says Santa: “I’ve navigated chimneys and dodged playful pets for centuries, all powered by good old fashioned milk. But this year, the clever Thinkers and Tinkers at Thinkerbell and the culinary masters at Bega Group have outdone themselves. They’ve gifted me delicious ice-cold Aussie chocolate milk. It’s like  a jolly jolt of joy in a glass.”

Milk for Santa will be rolled out across Big M in Victoria, Masters in Western Australia and Dairy Farmers Classic in South Australia.  It will be available in supermarkets and convenience stores from December 11th, just in time for families to stock up ahead of the most magical night of the year.

Client:Bega Group
Creative Agency: Thinkerbell