World-famous consumer product brand BIC has launched its first campaign with new agency of record, 10 Feet Tall.
The new campaign aims to connect with young men who have let lockdown get the better of their shaving schedule. While beards are reaching an all-time high, and personal hygiene approaches an all-time low, there’s never been a better time to grab a BIC Hybrid Flex 5.
Through a partnership with LadBible, the campaign appeared across social media, tapping into the insight that no beard would escape the judgment of a group chat with the boys.
Says Joseph Meseha, founding partner and managing director, 10 Feet Tall: “This fun and engaging social campaign was brought to life on a razor-thin budget, produced during the peak of lockdown, and I couldn’t be happier with the result.”
Says Henrik Resurreccion, regional brand manager, BIC: “We were very impressed with 10 Feet Tall’s flexibility and creative output, against all odds. It’s a really exciting sign of things to come.”
As agency of record, 10 Feet Tall’s work encompasses social strategy, creative execution, media strategy, and media buying.
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