BIC launches new tactical campaign for the BIC Hybrid Flex 5 via 10 Feet Tall
World-famous consumer product brand BIC has launched its first campaign with new agency of record, 10 Feet Tall.
The new campaign aims to connect with young men who have let lockdown get the better of their shaving schedule. While beards are reaching an all-time high, and personal hygiene approaches an all-time low, there’s never been a better time to grab a BIC Hybrid Flex 5.
Through a partnership with LadBible, the campaign appeared across social media, tapping into the insight that no beard would escape the judgment of a group chat with the boys.
Says Joseph Meseha, founding partner and managing director, 10 Feet Tall: “This fun and engaging social campaign was brought to life on a razor-thin budget, produced during the peak of lockdown, and I couldn’t be happier with the result.”
Says Henrik Resurreccion, regional brand manager, BIC: “We were very impressed with 10 Feet Tall’s flexibility and creative output, against all odds. It’s a really exciting sign of things to come.”
As agency of record, 10 Feet Tall’s work encompasses social strategy, creative execution, media strategy, and media buying.
VIEW THE BIC HYBRID FLEX 5 LADBIBLE SPOT
VIEW THE BIC HYBRID FLEX 5 BRAND SPOT
VIEW THE BIC HYBRID FLEX 5 ENVIRONMENT SPOT
VIEW THE BIC HYBRID FLEX 5 CONSIDERATION SPOT
VIEW THE BIC HYBRID FLEX 5 PERFORMANCE SPOT
VIEW THE BIC HYBRID FLEX 5 FEATURES SPOT
11 Comments
BIC
Hybrid Flex 5 Blades
Titanium Ultra-Thin Blades
Longer lasting flexible blades
Better shave, easier on the planet
Recyclable packaging
All that, in one end-frame. Impressive.
If you’re listening to these spots on headphones turn down your volume beforehand.
How is this memorable, emotional, or disruptive in any way?
Oh good, it’s not just me then.
It’s far too much shouted at me to absorb
K
Just cos you say everyone’s talking about something, doesn’t mean everyone is.
I’ve never heard anyone talk about this and now i know a brand who’s a liar.
I suddenly feel great about the work I’m making. Thanks guys!
It’s so poor, I don’t really know where to start.
I’m so confused.
Why mention a charity, but not the name of said charity?
Why are they shaving chests and legs when the insight is based on ‘beards in group chats’ (*which aren’t seen in group chats).
Why is Bic ‘very impessed with the creative output’, especially if THIS is a sign of things to come.
So many why’s, and so few answers – even with all that info in each end-frame.
About how shit this is