Bestads Six of the Best Reviewed by Stephan Schwarz, Creative Director, BETC, Paris

Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.

This week’s guest judge is Stephan Schwarz, creative director at BETC, Paris.

BEST TV
Winner: Arsenal FC / Don’t Stab Your Future ‘No More Red‘. It’s hard not to choose this campaign and not to feel jealous about it, in the best possible way. The insight is deeply rooted in North London, home of the club, and it’s so much more than a TV campaign. The influencers used are legitimate fans that bring gravitas rather than glamour. Beautifully shot and extremely moving, ‘don’t stab your future’ resonates deeply and most importantly, truthfully. READ MORE…