Bestads Six of the Best Reviewed by Sávio Hatherly, Senior Art Director, FCB Lisbon, Portugal

Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.

This week’s guest judge is Savio Hatherly, senior art director at FCB Lisbon, Portugal.

BEST TV
Winner: Match.com ‘Match Made In Hell‘. A year from hell deserves a match made in hell. I think not even Satan would imagine a year as good (for him) as 2020. Mix an amazing craft (I confess, I never saw a demon like this, “Thank God”) write an amazing script and add a love song by Taylor Swift. Absolutely, this TV ad accurately depicts this tumultuous year.

Did you ever imagine what the demon’s favorite snack was?

With some interesting and funny situations with great storytelling.

Absolutely, this TV ad for me is the best.
Who am I to contradict the Devil? Right?

For us mere mortals don’t have a choice:
Make 2021, your year. READ ON…