Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.
This week’s guest judge is Pierre Chan, creative director at One Twenty Three West, Vancouver.
Winner: Dos Equis ‘PreGame‘. In a sea of “coming out of COVID-19” ads, this one shines. It’s smart, simple, relatable and very much based on something that will definitely be a truth-if not already for some people. The spot is nicely acted, melds beautifully with a great track, and doesn’t require exaggeration, clever gimmicks or crazy SFX. Best of all, it works perfectly as a message for the product it’s selling (not like most COVID-related ads this past year). Bonus points: Loved the unforced way they introduced the product up top-something we all know clients love. READ ON…