Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.
This week’s guest judge is Nkanyezi Masango, executive creative director at King James Group, Cape Town and founder of Blackboard.
Winner: Ad Council ‘Back in the game‘. This ad made me feel a bit awkward at first. Seeing people not social – distancing, hi-fiving and hugging, gave me mild anxiety. But as soon as the title came up, I smiled. The idea that we can return to a time when we can embrace what makes us human again is so satisfying. And the song captures that feeling so beautifully. READ ON…