Bestads Six of the Best Reviewed by Merlee Cruz-Jayme, chairmom/CCO, Dentsu Jayme Syfu

Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.

This week’s guest judge is Merlee Cruz-Jayme, chairmom and chief creative officer at Dentsu Jayme Syfu in the Philippines.

BEST TV
Winner: Ikea ‘Silence the Critics‘. I loooved this super unusual Holiday spot! It was so unlike those touching stories will all the feels that comes out during this time of the year. This is funny and delightful to watch. The whole narrative was built around this music–so cool and unpredictable. The edit, animation and the lyrics were all brilliantly done. It was a “problem solution” format done in the most refreshing way. READ ON…