Bestads Six of the Best Reviewed by Mark Hendy, co-founder, Byrd by Byrd, Berlin

Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.

This week’s guest judge is Mark Hendy, co-founder of Byrd by Byrd in Berlin.

BEST TV
Well, what a bag of tricks we have in film this week.. Iggy on a beach, LeBron James singing, Hans Christian Anderson set to Radiohead, people smashing work colleagues with squash racquets, and Filipino gen Z kids crying ice cubes.

I’m gonna ignore the cynical voice inside my head that says its trying too hard and instead bathe in the beautiful senselessness of the RC Cola spot. Just about weird enough to get my pick in film. Second place goes to Iggy on the beach. No offence to the writers, because there is some nice writing here, but I could happily listen to Iggy read the phone book out. READ ON…