Bestads Six of the Best Reviewed by Mark Fitzloff, founder and CCO, Opinionated, Portland

Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.

This week’s guest judge is Mark Fitzloff, founder and chief creative officer at Opinionated in Portland.

BEST TV
Winner: G-Star RAW ‘Say It Witcha Booty‘. Once upon a time a creative team received two blessings. The first blessing was a creative brief for G-Star jeans. The second blessing was the usage rights to Snoop Dogg’s Say It Witcha Booty. And they lived happily ever after. The End.

Runner-up: Belong ‘It Feels Good To Belong‘. Before I viewed this commercial I had never heard of this company and I had no idea what they did. Now, after viewing the commercial, I still do not know what they do, but I love them. I compare this spot favorably to most internet and D-to-C commercials where I know exactly what they do after watching their RTB-laden laundry-list spots, but I hate them. READ ON…