Bestads Six of the Best Reviewed by Luciana Cani, Executive Creative Director, AKQA, Portland

Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.

This week’s guest judge is Luciana Cani, executive creative director at AKQA Portland.

BEST TV
Winner: Citroen ‘Eat the rich‘. I like how the paradigm shift – democratizing electric cars – is conveyed through a single, simple message and represented in such a powerful, cinematic way. While the commercial features all the typical elements of a car ad, dynamic car action paired with memorable music, it keeps us entertained every second.

Runner-up: Telstra ‘Better on a Better Network‘. I can imagine the creatives having a blast developing these films. Well done crafting a short format filled with humor to convey a single value proposition of the product. This line “better on a better mobile network” has the potential to stick in people’€™s minds and entertain the audience for a long time. READ ON…