Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.
This week’s guest judge is Levi Slavin, incoming chief creative officer at Howatson+Company, Australia.
Winner: Nike ‘New Hotties‘. It’s not easy to find a fresh way to shoot a direct to camera performance. But, as always, Nike has found a way. In New Hotties, Nike partners with Meghan Thee Stallion to retell her athletic journey. It’s an honest, authentic, and powerful film. One that challenges our definition of what it means to be an athlete and encourages a new generation to follow their own path. READ ON…