Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.
This week’s guest judge is Istvan Bracsok, chief creative officer and founder of White Rabbit in Budapest.
Winner: Aviation Gin: Arlene’s Big Leap. In times when the politically correct set the rules, advertising that brings pure fun and joy must be celebrated. In this specific case, not just the idea is fun. The story, the copy, Ryan Reynolds as narrator, the old lady as the main actress, everything is great. I would not change a line about anything, and that’s why it’s the winner. READ ON…