Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.
This week’s guest judges are Etienne Renaux (right) and Paul Marty (left), executive creative directors at Herezie, Paris.
Winner: Global Women ‘A Career-Limiting Move‘. This project stands out the most this week. First, for its craft, with a treatment that’s eye-catching and ultimately quite fresh. Even if the subject is very serious, humor is a great tool to get the message across in an even more relevant and impactful way. And the signature evokes a big idea that opens so many doors to creativity, it’s inspiring.
Runner-up: NRMA Insurance ‘Invisible Fires‘. An authentic piece of content, to say the least, with advanced craft. Not an easy brief, the psychological consequences of the fires in Australia, but they’ve transcribed it well creatively. It’s maybe a little long but it’s beautiful. And bonus point for using Julia Stone’s voice. READ MORE…