Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.
This week’s guest judge is Eran Nir, chief creative officer at GITAM BBDO Israel.
Winner: NRMA. I admit that I almost lost it. A saccharine movie with a child and the little koala bear, and then… a surprise! and then a brand promise! Not just an advertisement, but a brand that uses agendas, and nothing is more appreciated during these days, at a time when budgets and profits are shrinking and marketers are going missionary just trying to sell sell sell… and instead of this, motivates you to act with a long-term customer appreciation. I was excited. READ MORE…