Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.
This week’s guest judge is David T. Jones, chief creative officer of Third Street, Chicago.
Winner: Coca-Cola ‘Real Magic‘. Whenever Christmas time rolls around and I see the decorations start to line the stores, it always feels too early to me. Too early to be hearing the songs, too soon to have everything in red and green. But the one thing I love about the Holiday’s arrival is the shared belief that we can all be kinder to one another.
This ad knew what it was doing and in a brisk moving 2 minutes and 33 seconds really moved me. Props to Coke for allowing an old, empty box to be the big branded moment.
It was a simple human collective experience that then built into a bit of an “only at the Holidays” fantasy experience. All to bring people together, which has always been Coke’s thing. Great spot. READ ON…