Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.
This week’s guest judge is Alfred Wong, executive creative director, TBWA\Media Arts Lab, Shanghai.
Winner: Cadbury Dairy Milk Fingers ‘Sign With Fingers Big & Small‘. Love this sweet little idea. The execution is interesting, and by asking people to learn to sign, it ties strongly with the concept and gives “the fingers” a more meaningful role. READ ON…