Bestads Six of the Best Reviewed by Alex Derwin, Chief Creative Officer, BMF, Sydney

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Bestads Six of the Best Reviewed by Alex Derwin, Chief Creative Officer, BMF, Sydney

Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.

 

This week’s guest judge is Alex Derwin, chief creative officer at BMF, Sydney and novice documentary filmmaker.

BEST TV
Winner: Burger King ‘Even More Confusing Times‘. I like the insight here – balancing being a good sustainable citizen of planet earth whilst being an avid consumer really is a mystifying and exhausting task. Chowing down on plant-based chicken nuggets may not be the most obvious and direct way of saving humanity from the apocalypse – but if it’s quick, and it’s easy, and it comes with a good dipping sauce, I’d happily give it a red-hot go. I just wish this ad was about 45 seconds shorter and the voiceover had a little more life to it. It feels like they stretched the gag a bit too far unfortunately. READ ON…