Bestads Six of the Best Reviewed by Ale Lauraéus, owner/CD, Studio Lauraéus, Finland

Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.

This week’s guest judge is Ale Lauraéus, owner and creative director at Studio Lauraéus in Finland.

BEST TV
Winner: IKEA ‘Second best furniture‘. A brilliantly executed minimalist tactical campaign with a significant underlying message: The best thing for children is the presence of their parents. The best furniture for a child is you. It’s a clever insight that provides the brand with a research result that cannot be denied. READ ON…