Bestads Six of the Best reviewed by Jens Waernes, senior CD / AD, BBDO, New York
January 12 2016, 2:36 pm | | 2 Comments
Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.
This week’s guest judge is Jens Waernes, senior creative director / art director at BBDO, New York.
Winner: Johnnie Walker, Dear Brother. This spot is very solid. It is both inspiring and the cinematography is beautiful. Lastly the film lands nicely on the brand’s slogan: Keep Walking. READ MORE…
2 Comments
The Johnnie Walker spot is a spec ad made by film students in Germany. Keep Walking is no longer the Johnnie Walker tagline.
You are right on both counts. The fact that the film is made by two students should make it even more aspiring as it was in my humble opinion better than the other film entries from great agencies. As it was a spec ad for Johnnie Walker, it doesn’t matter much that the brand just pulled it’s slogan. The film still communicates beautifully and I think it will launch these talented students into making more great stuff in the future.