Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.
This week’s guest judge is Greg Hahn, co-founder and chief creative officer of Mischief, New York.
Winner: Channel 4/Tokyo 2020 Paralympic Games ‘Super. Human.‘. This is a masterpiece of editing and cinematography, which made it stand out. What made it stand above was the line at the end. In a few simple words, “To be a Paralympian there has to be something wrong with you,” they managed to humanize and super-humanize these athletes. Not in terms of disability, but in terms of what it takes to be such a high-performing athlete. READ ON…