Bestads Best TV of the Week: Castle Milk Stout’s “This is African Time” via Joe Public, South Africa
Each week Bestadsontv.com [the global arm of Campaign Brief] showcases standout global advertising work as reviewed by a top international creative director or team. This week’s best film is Castle Milk Stout’s “This is African Time” via Joe Public, South Africa.
The film was selected by this week’s guest judge Daniel Lobatón, Chief Creative Officer, DAVID US.
“Love this insight: the fact that some countries don’t operate in ‘Anglo-Saxon precision time,’ a.k.a. we are late sometimes. Then flipping it to serve the brand is an excellent idea,” says Lobatón. “Beyond that, it’s been a while since I’ve seen a manifesto so carefully crafted. The choice of photography, where every detail and every source of light is a reminder of time moving forward or stopping, while the script itself is written with an elegance we rarely see these days. Amazing work.”
READ DANIEL’S FULL BESTADS REVIEW HERE…
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