Beautiful strangers meet in the countryside in the new Red Rock Deli TV spot via 303Lowe Sydney
Red Rock Deli and 303Lowe Sydney have released a new commercial shot by Steve Hudson through Prodigy.
The commercial entitled “Siren” shows a chance meeting between two beautiful strangers in the countryside – and the consequences of tasting new Red Rock Deli Sour Cream and Caramelised Onion chips for the first time.
Says Richard Morgan, executive creative director at 303Lowe: “We wanted to tell a story that brought to life Red Rock Deli Chips unique, premium positioning. This spot almost has a fashion feel to it; telling a seductive, surprising tale about the desire for Red Rock Deli Chips.”
The campaign launches this Sunday evening with a 45 second spot, and will be pre-released to Red Rock Deli’s Facebook fans.
Says Jenni Dill, Red Rock Deli marketing director: “We believe this new ad presents the Red Rock Deli flavour experience in a thought provoking and memorable way – just what you’d expect from a chip that is Made Like No Other.”
Music was composed by Elliott Wheeler at Turning Studios.
Executive Creative Director: Richard Morgan
Writers: Sean Larkin, Veronica Copestake
Art Directors: Chris McMullen, Adam Whitehead
Chief Strategic Officer: Jon McKie
Agency Producer: Sean Ascroft
Head of Business Management: Matt Clarke
Senior Business Director: Karen Russell
Marketing Director: Jenni Dill
Senior Brand Manager: Catherine Archer
Director: Steve Hudson
Production Company: Prodigy
Producer: Marge McInnes
Music: Turning Studios
Editor: Richard Learoyd
29 Comments
Ah yes, the old naked girl in the pond seduction ploy to steal the motorcycle and the crisps routine.
Just goes to show that you can’t beat the tried and true standards when it comes to storytelling, and what a brilliant “surprising tale” it is too. So familiar, and yet so unexpected.
Tits and crisps are two of our favourites, so we’re happy to see them back together again, where they belong.
Sydney chicks would probably do that for a bag…not of chips though…
This is a spec ad right?
like one of those dorito’s entry videos?
Diesel. Bonds. Levi’s…I’m you can see how you got this all wrong, it even came from the agencies mouth.
Lame.
Yawn. Probably the most predictable spot we’ve seen in years….
Hot girls approach guys all the time for…a packet of crisps. WTF?
Fashion? More like Fail guys.
We won a gold lion for this idea when we did it. Good luck with your version.
It’s better that what Kettle have been doing the last few years – nothing!
That bloke must be the worst client in Sydney.
Nice ad for Triumph. That’s about it.
Dullest ad of 2013? The low bar has been set…
Lazy idea.
The kind of ad that makes people decide its time to leave the agency… Ey Richard?
Gee, really pushing the boundaries of digital there guys, pre-releasing your 45 second tv ad (lame BTW) to the Facebook fans who will no doubt be as underwhelmed as I.
Revolting add women deserve better
help settle a fight with husband. who is the guy in the ad
The dress that girl is wearing, anyone knows where it is from? Thank you!! 🙂
The tatt’s on his arm were really interesting…the most interesting bit of the ad…..close up shots with offers of free patterns in the chip bags should sell more of ’em
Wll be writing to the Advertising Standards Bureau about this ad. Appalling messages to young viewers…get your gear off for a bag of chips. Shown before 7pm is wrong as well. So much dumb about this, I’m surprised you’ve got a forum to support it! Then again, you are just that much out of touch.
This ad is appalling rubbish!! Sexist crap that gives all the wrong messages to
men and woman…too numerous to mention. All concerned creating this ad need to seriously rethink why they are in marketing.
This ad is bordering paedophilia. How old is the girl? I’d estimate about 15. As a mother and ex police officer it appalls me that such a young girl is utilised in this way. We all know sex sells but don’t use under-age girls to do it! Perverts!
What a sexy bike- Triumph T100 Bonnie by the looks. (Hmmm all of a sudden I want to go out and buy a Trummy).
I like her dress. What’s the make?
I love her dress! does anyone know where I can get it?! its reaaaaaly awesome
Painfully lame ad that gets too much air time. It puts me off the shows it gets aired during. I was so offended by its lameness that I had to look it up to see if others hated it too.
Glad to see I’m not alone.
To the mum/ ex police woman- you of all people should not be making accusations.
That actress is my best friend. She is well and truelly over the age of 15 and this ad certainly is not the slightest bit close to paedophilia.
There are so many worse things going on this world you could focus your energy towards. What’s with all the haters?
WTF? Cant believe people can WINGE over a damn chip advert…..found the advert appealing and it ‘SERIOUSLY’ did its job of enticing me to try a pack….JOB DONE by the advertising team, full marks to them.
I am an ex-policeman and as for the “ex-policewoman…? your name is not Christine Nixon is it? LOL…..gees have a winge and sook over NOTHING. As for “This ad is bordering paedophilia” What the? did you work in the traffic camera office or similar…… Nothing like paedophilia. It is just a CHIP advert with beautiful people. I felt it did its job.
As for how I found this site and now had my say…… It was because I wanted to know the models name in the advert….absolutely stunning and will/SHOULD get a great career out of this advert – POSITIVE comment, some of you should try it.
People mention the guy in the advert (sorry didn’t see him….seriously) only saw the beautiful woman (I thought ‘woman’) (sorry if she is young but hard to tell these days) to me she looked all of 18+ (Gee I am a bad man….not).I am a father of a 15 year old girl who does NOT look like that (age wise). Harden up you lot. Great Ad.
I support “Don’t make accusations”, this beautiful girl was in my anthropology class is well over 15. By the way this ad is incredibly sexy. And it screams Australian summer.
Lazy lazy lazy. This is beautifully shot and produced but the idea is so tired and contrived! I guess if I was to put a positive spin on it I’d say it
Was ‘classic.’