Bear Meets Eagle On Fire’s Micah Walker named for LIA Branded Content & Entertainment Jury
London International Awards has announced the jury presidents and jurors for the 2023 Ambient & Activation; Print; Poster; Billboard; and Branded Content & Entertainment competitions. Representing Australia on the Branded Content & Entertainment jury is Micah Walker, chief creative officer / founder of Bear Meets Eagle On Fire, Sydney.
Guan Hin Tay, creative chairman of BBDO Singapore and a profound alchemist of creative success will lead the Ambient & Activation; Print; Poster and Billboard jury.
Says Tay: “We seek innovative ideas that challenge conventional thinking within the category. It not only drives business growth but also has a positive impact on society. It’s a tremendous honour and responsibility, and I am excited to serve as LIA jury president.”
Juan Woodbury, global head of branded content and entertainment at Dentsu Creative will lead the Branded Content & Entertainment jury. Woodbury is a creative director, TV producer, photographer, DJ and Grammy Award Winner – his multi-faceted creative expertise will serve him well when he leads this globally diverse jury as they deliberate on the work that’s primary intention is delivering an entertaining and engaging experience to consumers.
Says Woodbury: “As I chair the Branded Content & Entertainment jury at LIA, I’m filled with excitement. This role signifies the importance of entertainment and its cultural impact on the world in every category. Branded content and entertainment have become essential in our interconnected, fast-paced world. They have the ability to captivate audiences, transcend traditional advertising, and leave a lasting impression. The power of storytelling through entertainment is unmatched when it comes to engaging, inspiring, and resonating with people. At LIA, they recognize the profound influence of branded content and entertainment. Whether it’s through short films, virtual experiences, documentaries, or interactive campaigns, these creative endeavors shape our society. They touch hearts, challenge perceptions, and foster connections beyond brand loyalty.
“Our focus goes beyond marketing messages. Branded content and entertainment have the capacity to amplify marginalized voices, address social issues, and ignite conversations. They serve as catalysts for positive change, exploring diverse perspectives and driving movements. As the chair of this esteemed jury, I’m honored to witness the industry’s innovative genius. Together, we will celebrate the extraordinary power of creativity to entertain, inspire, and transform the world. Join me on this journey where storytelling breathes life into brands and shapes our cultural tapestry.”
Says Barbara Levy, president, LIA: “This year we are honored to have Juan Woodbury and Guan Hin Tay chair two elite groups as they judge LIA 2023. The full juries, including the jury presidents will be traveling from six different continents to gather in Las Vegas for our onsite judging.”
AMBIENT & ACTIVATION, PRINT, POSTER AND BILLBOARD JURY
Lauren Costa, Executive Creative Director, JOAN Creative, New York
Gian Carlo Lanfranco, Co-Founder / Chief Creative Officer, L&C NYC, New York
Yehoon Lee, VP / Executive Creative Director, Cheil Worldwide, Seoul
Jonathan McMahon, Executive Creative Director, Special, Auckland
Joana Mendes, President, Clube de Criação, São Paulo
Fred Saldanha, Global Chief Creative Officer, VMLY&R
Joe Sciarrotta, Deputy Chief Creative Officer, Worldwide, Ogilvy Worldwide
Jen Speirs, Executive Creative Director, Droga5, Dublin
Alvar Suñol, Co-President / Chief Creative Officer, Alma DDB, Miami
Marielle Wilsdorf, Chief Creative Officer, GGH MullenLowe, Hamburg
BRANDED CONTENT & ENTERTAINMENT JURY
Otto Bell, Chief Creative Officer, CNN Worldwide, New York
Carla Del Porto, Group Creative Director, TBWA\Chiat\Day, New York
Diego Gueler Montero, Chief Creative Officer, draftLine by AB InBev, Buenos Aires
Anna Lichnog, Executive Creative Director, antoni Berlin, Berlin
Lulu Lu, Chief Creative Officer – Taipei, Wunderman Thompson, Taipei
Kabelo Moshapalo, Chief Creative Officer, Ogilvy South Africa, Johannesburg
Thamakorn Ruchakityanon, Creative Director, Sour, Bangkok
Micah Walker, Chief Creative Officer / Founder, Bear Meets Eagle On Fire, Sydney
Regan Warner, Executive Creative Director, McCann London, London
The juries will gather on-site in Las Vegas to view every piece of work in their respective categories. LIA has no pre-judging. This ensures that all work will be judged equally through careful deliberations and robust discussions.
Initial Entry Deadline: 15th June 2023
No Late Fees. Ever. No Upload Fees.
Eligibility: Work submitted must initially be released, published and/or broadcast in a commercial environment with client approval from 1st July 2022 through 31st August 2023.
Onsite Judging: 7th through 15th October 2023
Winners Announced During LIA Judging
Of The Year Awards Announced: 6th November
Download the LIA Entry Kit here
For more information on the juries, categories and/or requirements, visit our website at: www.liaawards.com.