B&D launches new ‘Safe as can B&D’ brand platform and campaign via Thinkerbell


B&D Group has launched its new brand platform and brand campaign work with recently appointed creative agency, Thinkerbell.


Part of the DuluxGroup, B&D Group is the leading Australian garage door manufacturer with over 60 years of innovation. The new work helps cement B&D’s position in the market as the safest choice when it comes to protecting your home, highlighting the fact that most garage doors don’t actually lock when they are shut.

The work highlights B&D’s innovative auto-lock function and features a Lion playing the role as the alternative people will need to protect their home if they don’t have a B&D door.

Says Therese Winterburn, marketing and innovation director at B&D Group: “It’s been a pleasure to work with Thinkerbell on this work. It’s clear, cuts through, is memorable and testing shows it’s resonating with people.”

The work will roll-out across TV, online video and digital channels along with dealer supported assets.

Client: B&D Doors
Creative Agency: Thinkerbell
Media Agency: OMD & Speed
Production: The Producers & Cadre