Thinkerbell has announced it has been appointed the strategic and creative agency for B&D Group after a competitive pitch process.
The appointment takes effect immediately and the teams have been working together on a new brand platform for B&D, to be launched later in the year.
B&D Group, part of the DuluxGroup, has been manufacturing Australian made garage doors for over 60 years. Since they invented the Roll-A-Door, B&D have continued to innovate and are proudly Australia’s most trusted and reliable garage door brand.
Says Therese Winterburn, marketing and innovation director at B&D Group: “Thinkerbell won us over in the pitch with their commitment to providing the right strategic and creative solution for B&D. It felt like a new generation of agency and they just got it. Exactly the type of partner we were looking for and an important part of B&D’s success moving forward.”
Says Margie Reid, chief executive officer of Thinkerbell: “We are delighted to be working with the B&D team and to help them sustain their leadership position and grow the brand even further. We are looking forward to seeing the platform come to life & working on such an iconic Australian brand.”