BCF reminds Australians they’re stuck in the best place on earth this summer in latest brand campaign via The Monkeys, Melbourne


With international holidays off the cards this summer, BCF’s new campaign ‘You Couldn’t Be Anywhere Better’ via The Monkeys Melbourne, is reminding Aussies if you can’t be anywhere else, you may as well make the most of it here.


The outdoor retailer’s new campaign celebrates how international travel bans are making holidays in the Aussie bush even more enticing.

Directed by Tony Rogers and produced by Guilty, the campaign looks on the bright and summery side of what has been a pretty yucky year.

The campaign spots are accompanied by BCF’s much-loved anthem, and show Aussies having a cracking time in our idyllic landscapes, in contrast to some pretty bleak international locations.

Says Ben McConnell, general manager e-commerce and marketing, BCF: “A deep love for the Australian outdoors is at the very core of our brand. There is no better time to celebrate being here, than this summer.”

Says Ant Keogh, chief creative officer, The Monkeys Melbourne: “It’s been a crazy year, so in true BCF fashion we’ve taken the opportunity to have a bit of anthemic fun with the situation.”

‘You Couldn’t Be Anywhere Better’ is set to launch across broadcast television and on social throughout summer.

Client: BCF
General Manager E-commerce and Marketing: Ben McConnell
Marketing Campaign Specialist: Emma Yerbury
Creative Lead & Graphic Designer: Andrea Lukacz

Creative Agency: The Monkeys, part of Accenture Interactive
Chief Executive Officer: Paul McMillan
Chief Creative Officer: Ant Keogh
Head of Planning: Michael Derepas
Creative Directors: Hugh Gurney & Joe Sibley
Head of Production: Romanca Mundrea
Producer: Jacqui Walker
Head of Content Management: Jaimee Kerr
Content Director: Jantine Wigboldus
Content Executive: Ella Goldberg

Production Company: Guilty Content
Director: Tony Rogers
Producer: Rohan Timlock
DoP: Joey Knox
Casting: Daniella Friedman
Editor: Tim Parrington
Colourist: Martin Greer
Online: Jamie Scott

Music: Electric Dreams Studio
Vocals: Steven Gates
Producer: Leyla Varela

Squeak E. Clean Studios:
Sound Designer: Paul Le Couteur
Executive Producer: Ceri Davies

Photography: Chillary
Retouching: Gabrielle Hughes