BCF reminds Aussies that owning a holiday house has never been easier… or fun in latest summer campaign via The Monkeys, Melbourne
Aussies love talking about the housing market and now BCF, Australia’s leading provider of great quality holiday homes at unbeatable prices, is weighing in on the conversation in its latest BCFing Fun campaign, created by The Monkeys, part of Accenture Interactive.
The BCFing Fun Re-launch reminds Aussies that once they’ve picked some BCFing gear, they can enjoy some of the finest properties in Australia for practically nothing.
Says Ant Keogh, chief creative officer and lead sales agent, The Monkeys Melbourne: “BCF is proud to offer Australians an incredible range of expansive properties in exceptional locations right across Australia.
“We expect to see swimming pools, natural lighting and million-dollar views at Australia’s most expensive homes. This campaign reminds us — that with just a tent — we can enjoy these same features without worrying about stamp duty, down payments or conveyancing.”
The campaign launched on RealEstate.com.au, broadcast television, and will also roll out across OOH, digital, social, in-store and owned channels.
Says Danielle West, head of marketing, BCF: “With Australia’s best prices on a great range of boating, camping and fishing gear, BCF offers all Aussies a holiday home, without a second mortgage.”
The new campaign builds on the brand’s long term platform, BCFing Fun.
Says Michael Derepas, chief strategy officer and sales agent, The Monkeys: “BCFing Fun lets BCF inject a bit more fun into everything and reminds Aussies that they don’t need to take life too seriously when the great outdoors is literally right outside their front door.”
The TVC was directed by The Bobbsey Twins, with FINCH.
General Manager E-commerce and Marketing: Ben McConnell, Nathan Eaves
Head of Marketing: Danielle West
Marketing Campaign & Studio Manager: Bridget Buckley
Creative Agency: The Monkeys, part of Accenture Interactive
Chief Executive Officer: Paul McMillan
Chief Creative Officer: Ant Keogh
Chief Strategy Officer: Michael Derepas
Creative Directors: Hugh Gurney & Joe Sibley
Art Director: Ben Horewood
Copywriter: Michelle Canning
Head of Production: Romanca Mundrea
Head of Content Management: Jaimee Kerr
Content Director: Vicky Mockler
Content Manager: Ella Goldberg
Media Agency: OMD Brisbane
Production Company: FINCH
Director: The Bobbsey Twins
Director’s Assistant: Francesca Walker
Managing Director: Corey Esse
Executive Producer: Loren Bradley / Claire Thompson
Producer: Cath Anderson
DOP: James L Brown
Casting: Peta Einberg
Post Production: ARC
EP: Freya Maddock
Editor: Peter Sciberras
Online: Eugene Richards
Music: Electric Dreams Studio
Composed and Recorded by Tom Rouch
Producer: Leyla Varela
Sound Design: Squeak E. Clean Studios
Head of Sound: Paul Le Couteur
EP: Ceri Davies
Photography: Coco Productions
Photographer: Neil Bailey
Retoucher: Dave Mercer
Agency Producer: Emma King