BCF reminds Aussies that owning a holiday house has never been easier… or fun in latest summer campaign via The Monkeys, Melbourne
Aussies love talking about the housing market and now BCF, Australia’s leading provider of great quality holiday homes at unbeatable prices, is weighing in on the conversation in its latest BCFing Fun campaign, created by The Monkeys, part of Accenture Interactive.
The BCFing Fun Re-launch reminds Aussies that once they’ve picked some BCFing gear, they can enjoy some of the finest properties in Australia for practically nothing.
Says Ant Keogh, chief creative officer and lead sales agent, The Monkeys Melbourne: “BCF is proud to offer Australians an incredible range of expansive properties in exceptional locations right across Australia.
“We expect to see swimming pools, natural lighting and million-dollar views at Australia’s most expensive homes. This campaign reminds us — that with just a tent — we can enjoy these same features without worrying about stamp duty, down payments or conveyancing.”
The campaign launched on RealEstate.com.au, broadcast television, and will also roll out across OOH, digital, social, in-store and owned channels.
Says Danielle West, head of marketing, BCF: “With Australia’s best prices on a great range of boating, camping and fishing gear, BCF offers all Aussies a holiday home, without a second mortgage.”
The new campaign builds on the brand’s long term platform, BCFing Fun.
Says Michael Derepas, chief strategy officer and sales agent, The Monkeys: “BCFing Fun lets BCF inject a bit more fun into everything and reminds Aussies that they don’t need to take life too seriously when the great outdoors is literally right outside their front door.”
The TVC was directed by The Bobbsey Twins, with FINCH.
Client: BCF
General Manager E-commerce and Marketing: Ben McConnell, Nathan Eaves
Head of Marketing: Danielle West
Marketing Campaign & Studio Manager: Bridget Buckley
Creative Agency: The Monkeys, part of Accenture Interactive
Chief Executive Officer: Paul McMillan
Chief Creative Officer: Ant Keogh
Chief Strategy Officer: Michael Derepas
Creative Directors: Hugh Gurney & Joe Sibley
Art Director: Ben Horewood
Copywriter: Michelle Canning
Head of Production: Romanca Mundrea
Head of Content Management: Jaimee Kerr
Content Director: Vicky Mockler
Content Manager: Ella Goldberg
Media Agency: OMD Brisbane
Production Company: FINCH
Director: The Bobbsey Twins
Director’s Assistant: Francesca Walker
Managing Director: Corey Esse
Executive Producer: Loren Bradley / Claire Thompson
Producer: Cath Anderson
DOP: James L Brown
Casting: Peta Einberg
Post Production: ARC
EP: Freya Maddock
Editor: Peter Sciberras
Online: Eugene Richards
Music: Electric Dreams Studio
Composed and Recorded by Tom Rouch
Producer: Leyla Varela
Sound Design: Squeak E. Clean Studios
Head of Sound: Paul Le Couteur
EP: Ceri Davies
Photography: Coco Productions
Photographer: Neil Bailey
Retoucher: Dave Mercer
Agency Producer: Emma King
29 Comments
yay. who needs a home when I can have a tent 🤩
fun indeed!
Killer.
How does home buying relate to camping? I’m not buying my camping spot as a replacement for my house – I’m going on holiday, right? Or have I missed the news that we are abandoning renting to live in our tent? Not a bad ad – just a confusing proposition?
Is this fun or just a cruel reminder?
I’m sure the Monkeys will be supporting this with their army of commentwriters. But I really didn’t dig it. The first couple in this series were nice and relatable. This just feels like it shouldn’t have been the idea picked to be made.
Fine I guess. Can’t help but feel these jingles are seriously running out of steam.
Not a Monkey. This is great.
Great insight at the heart of this. I reckon this will do a nice job.
Be homeless. Its BCFing fun.
Come on. It’s supposed to be a bit of a laugh. I’ve been fucked over by boomers at every auction I’ve been to and even I could laugh at it.
BCFfing bad
BCFing great
Are we done with cheesy rhymes yet?
Just feels like we hit the bottom of the barrel of brainstorming every time ‘but what if we make it into a song that rhymes?’
I’d rather rent than tent mate
I will not do it
I’m sick to death of boomers at giant corporations advertising to me the fact that I can’t and won’t ever as a result of their own greed be able to afford a shelter, and as if I think it’s a good thing worth given them more money over. This and the Renters Insurance ad from IAG can GAGF. Completely tasteless, crap insight.
Geez I bet you’re fun at parties.
Can you throw a party in a tent? Seriously though, this isn’t ha ha funny, this is using an entire generation’s very real fear and anxiety as a tool to attempt selling tents. Gauge the room ffs.
This is great! Super fun and fantastic casting – Well done team 🙂
Please, take your whingeing to somewhere else that cares.
This is awesome. Congratulations to all involved.
Excellent writing
It’s called ‘Tentvesting’.
this is fun! what’s not to love?
Love it.
For the record house prices going up is not an ‘insight’. Catchy tune though, has this campaign run its course?
If you seriously think “these cheesy rhymes” are running out of steam you are completely out of touch with what works in the real world.
Call ’em Punters, Suburban Aussies, Average Joe & Jane’s… whatever you like. They fuckin’ love this shit.
For every person saying ‘hmmmm, this insight is derived from a millennial painpoint…’ theres hundreds that just plain eat this shit up.
You went for the bullseye and ended up throwing the dart at the barman. Your real insight is in the title of this article. Boomers can’t get enough of investing in houses, problem is they don’t use or need them, so why not invest in one that they do? A holiday home… visit BCF today to get your landcruiser, dmax, ranger or patrol fitted for a new a tent or a trailer package. #GreyNomads #CamperTrailers