With the many Aussies currently working from home, BCF has entered the office supplies game, and in its latest campaign via The Monkeys Melbourne part of Accenture Interactive, BCF is offering tax deductible End of Financial Year savings on camping equipment that can also be used for your home office.
The ‘WFH EOFY’ campaign will appear on television and across digital channels.
Says Ben McConnell, general manager marketing, BCF: “With foldable office chairs, pop-up boardroom tables and even business yachts on offer, BCF is letting Aussies get the office gear they need, and the camping gear they want, at the same time.
“With families at home more at the moment, there’s a real need for extra working space and equipment, things BCF can legitimately provide.”
Says Ant Keogh, chief creative officer, The Monkeys: “In tumultuous economic times, BCF has pivoted in an innovative fashion to better meet the ever-changing requirements of Australia’s corporate sector.”
General Manager Marketing – BCF: Ben McConnell
Marketing Campaign Specialist – BCF: Emma Yerbury
Agency: The Monkeys, part of Accenture Interactive
CEO: Paul McMillan
Chief Creative Officer: Ant Keogh
Head of Planning: Mike Derepas
Creatives: Hugh Gurney & Joe Sibley
Senior Craft Designer: Raph Tamkalis
Head of Production: Romanca Jasinski
Producer: Katie Wellbelove
Group Content Director: Jaimee Kerr
Content Director: Jantine Wigboldus
Content Executive Ella Papilion
Production Company: Betty Wants In
Director: The Monkeys
Music & Sound Design: Electric Dreams