Bayer has extended its relationship with PHD by appointing the agency to handle its digital media account.
PHD has been responsible for all above the line activity since winning the account in 2015. The move will now see PHD responsible for all media planning and buying for Bayer including the extension SEM, SEO, programmatic, social, and e-commerce. The additional spend is $7m.
Says Amy Francis (above), group business director, PHD: “Bayer is a digitally progressive company, and we are looking forward to partnering with them on this ongoing journey. Bayer has been a valued client for many years, and we are delighted by the opportunity to deepen our relationship with them.”
The move is effective as of Feb 1.